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As a brand, the social media platform TikTok has only existed for about seven or eight years. Yet during that short time, it’s completely taken over the minds of users, business owners, advertisers, and, most notably, elected officials.

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Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming …

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News about and for brand marketers. Deep dives into the trends transforming digital media and marketing, from programmatic and AI to commerce, retail media, CTV, measurement, and data privacy.

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AdExchanger’s deep dive into the acronyms and terms on the rise in marketing and ad tech. If you don't know it, AdExplainer has you covered.

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Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming …

About AdExchanger

Anthony Vargas. Senior Editor. Anthony Vargas ( [email protected]) covers publisher news and sell-side technology, with a particular focus on the rise of alternative datasets to replace those derived from third-party cookies.He also …