When I design for the S Woman, I envision someone who’s confident, unique, and passionate about her life. She works hard towards her goals and makes a positive impact on the world. I channeled all of this inspiration into a dress capsule that meets all the demands of today’s fast-paced, modern world. Comfy, cute, easy-to-wear - check, check, check!

Serena dreams big and lives her life even bigger. She’s not even close to done. Welcome to Serena’s World. The official site of Serena Williams.

2018年5月30日 · Serena debuts as a 12-piece collection on its own e-commerce site—and with its own crest, which features a few of Williams' favorite things, like tennis and her dog, Chip....

2022年2月24日 · Serena Williams took to Instagram on Wednesday to announce the release of her latest collection for her sustainable fashion line 'S by Serena'. The outfits from the collection, named...

2022年6月16日 · Her own clothing line, "S by Serena", which was launched in 2019, is still going strong. Williams debuted the latest spring-summer collection for her clothing line earlier this year....

2018年5月30日 · Just one day after winning her first Grand Slam match since giving birth to daughter Olympia, Williams is debuting her first eponymous fashion brand, Serena. With affordable prices ranging from...

2018年5月30日 · One day after Serena Williams made headlines for wearing a "catsuit" on the court at the French Open, the 23-time Grand Slam champion has launched a fashion line of her own. Called "Serena" and sold exclusively online, pieces range from $35 to $250, according to Women's Wear Daily, and include athleisure wear, dresses, outerwear and more.

2021年8月5日 · The S by Serena proprietor announced a new line of womenswear entitled Xena on social media this week, marking the debut in a pair of eye-catching leggings. “Strong leggings are just the...

2020年2月12日 · On Wednesday, the tennis star unveiled her second S by Serena Spring 2020 line with a variety of fresh new pieces in a "see now buy now" format which was different from last year's traditional runway presentation during New York Fashion Week.

2018年5月30日 · The tennis champion is rethinking affordable fashion with a new line that’s entirely under $250.