2013年9月16日 · A UTM (Urchin Tracking Module) code is a snippet of text added to the end of a URL to track the metrics and performance of a specific digital marketing campaign. UTM codes can contain up to five parameters: Campaign, source, medium, content, and term.

2024年11月8日 · UTM tracking involves using specific tags in URLs to monitor traffic sources accurately. These UTM parameters provide insights into the origin and volume of web traffic, such as which social media platforms generate the most visits, by …

2020年6月1日 · What Is a UTM Parameter? UTM is an acronym for Urchin Traffic Monitor, This parameters allows you to accurately track user engagement from outside sources within your analytics platform of...

2024年8月15日 · UTM tracking is the process of adding a UTM code, which is a small snippet of code, to the end of a URL. This allows you to monitor traffic sources to websites to help evaluate the effectiveness of certain content, sources and overall marketing campaigns.

2024年10月30日 · UTM code or "Urchin Tracking Module" code is a string of text added to the end of a URL to track where your website’s traffic is coming from. It narrows down the source, medium, campaign, and even the term that directed the traffic there in the first place.

2024年10月1日 · UTM stands for Urchin Tracking Module. It’s a snippet of code added to the end of a URL to help track the performance of marketing campaigns in Google Analytics. By using UTM parameters, you can gain insights into where your website traffic is coming from and how users interact with your content.

2025年1月31日 · UTM tracking can significantly enhance PPC campaign optimization by allowing you to track which ads, keywords, and landing pages are most effective. Use UTM parameters to test different ad copy, targeting options, and landing page designs. By analyzing the performance data, you can make informed adjustments to your PPC campaigns, focusing your ...

2024年7月29日 · Using UTM code makes it easier to track where your traffic comes from. So you know which campaigns are driving clicks. And it’s particularly useful for tracking email campaigns.

2024年10月18日 · At its core, UTM tracking enables marketers to append additional information to URLs to monitor the source, medium, and campaign associated with each click. According to research, businesses that effectively use UTM parameters experience 20% higher conversion rates by refining their strategies based on real-time data.

By tagging your URLs with UTMs (Urchin Tracking Module), you can understand how visitors interact with your website. That’s why it’s important for you to know how to add UTM parameters so you can track everything. In this article, I’ll show you how to do just that.