2024年12月13日 · Andrew Sinclair, Managing Director of Talon Ireland. Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition.

2024年11月22日 · “Our festive campaign shows how SuperValu provides all the ingredients for a magical Christmas, from our premium Signature Tastes range for entertaining to our everyday essentials for family get-togethers and dinners.

2024年12月13日 · This sentiment is highlighted via very strong Emotional Response and Emotional Impact Scores with Lidl also securing the highest levels of Rational Impact (likelihood to use brand) across all Christmas ads this year, just goes to show that an effective Grocery Christmas ad doesn’t necessarily have to feature a big Christmas family feast!

2024年11月15日 · The winners of the 2024 Irish Journalism Awards, in association with Newsbrands Ireland, and supported by Google News Initiative, were announced at an awards luncheon at the Round Room in Dublin’s Mansion House on Wednesday, 13 November.

2024年11月15日 · Publicis Dublin has created a new campaign for Flogas aimed at increasing awareness and consideration of Flogas’s wider energy offering as well as its heritage and footprint in the Irish energy market.

2024年12月20日 · After many years of breakneck growth there are still plenty of reasons to suggest that Digital Audio will continue to grow significantly in 2025, writes Lee Thompson, co founder of AudioOne.

2024年11月15日 · With Irish actor Paul Mescal very much in the news at the moment for his role in Gladiator II, Lidl Ireland and Droga5 Dublin dipped into the guerilla marketing playbook to acknowledge his rapidly growing Hollywood status while at the same time highlighting the retailer’s famed “middle aisle”.

2024年10月18日 · New research carried out by research company Differentology on behalf of Radiocentre Ireland, shows that audio advertising can deliver significant benefits to advertising campaigns when added to the overall media mix.

2024年10月18日 · Out of Home (OOH) media agency Posterplan Ireland and Essencemediacom have teamed up to roll out a new campaign for Coca Cola Zero Sugar, 20 years on from when the brand first launched in the global marketplace.

2024年12月6日 · After a reasonably solid performance in 2023, when revenues increased by around 22%, the financial fortunes of many Irish agencies took a turn for the worse in 2024 with revenues falling by 10% while media billings declined by around 4%, according to …