Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other coffeehouse-inspired changes to the chain.

When do Starbucks free refills return? Starbucks dropped the good news this week and brought back its free refills for ...

Just like its cafes, Starbucks’ menu is set to undergo a major overhaul. Starbucks chairman and CEO Brian Niccol said in a ...

To celebrate National Croissant Day, Cheddar’s Scratch Kitchen has a special deal on a Croissant Comfort Kit. For $25 (plus ...

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

Here's what we know about the menu changes. Starbucks will begin to "optimize" its menu offerings in Michigan in the coming months. The company said there will be a 30% reduction in both beverage and ...

Forget Taco Tuesday — this week in San Luis Obispo it’ll be more like Taco Thursday as a popular Mexican restaurant opens a ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

HOUSTON — Coffee giant Starbucks announced this week it will eliminate close to 30 percent of its beverages and food. The company’s CEO says the move will simplify Starbucks’ menu and improve the ...