With only one in four TV ads being subtitled in the UK and less than one in 10 with audio description, there is much progress ...

Across the board, trust in all media channels increased, with TV and cinema remaining at the top of the list, according to ...

A confusing corporate structure which was hampering investor relationships and leaving teams feeling isolated was key in ...

The footwear firm has vowed to keep prioritising product marketing and “protect the brand” from heavy discounting.

Metrics don’t always show us what we want to see - but don’t throw away years of work on a whim. Sometimes it is important to ...

Sure is part of Unilever’s deodorant portfolio, which also includes Dove and Lynx. With these brands collectively holding ...

On a mission to “make Metro Bank the first-choice bank for business customers”, the brand has repositioned and refreshed.

From the challenge of defining a new category to growing brands globally, it’s been a busy week. Here is my take.

The Marketing Week Podcast is back for 2025 and we’re starting with a look at some of this week’s biggest marketing stories.

Very has worked with System1 to develop a precise approach to TikTok pre-testing, as the retailer looks to “accelerate growth ...