Last Thanksgiving, the food devoured and the dishes cleaned, I distinctly remember sitting down to watch one of the football games, then glancing at my phone for Facebook updates and new email. All at ...

Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment. The report was based on data from a survey of 2,000 consumers and ...

This article provides answers. You'll learn 18 ways to boost attendee engagement and prove value to exhibitors and sponsors. 1. Why are some virtual events engaging, whereas others fall flat? People ...

Just as with Google search, you have both free and paid-advertising promotion options with YouTube. The free ones include optimizing for YouTube search and social networking, while the paid ...

Economic downturns come and go—every 11 years or so, according to Dick Boak's calculations. He's a historian at heart, and during his long tenure at C. F. Martin & Co., maker of fine guitars, he's ...

The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants, according to recent research from Interbrand. The annual report was based on an in-depth analysis ...

Brand loyalty tends to be correlated less with broad demographic segments—such as age or income—and more with product quality and relevant messaging, according to a recent report from StrongView. The ...

Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions. However, when there is a price difference between the two, 65% of the ...

Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network. The report was based on internal LinkedIn data as well as third-party ...