In the competitive realm of financial services, personalized marketing is not just beneficial—it's transformative. McKinsey's ...

Just as with Google search, you have both free and paid-advertising promotion options with YouTube. The free ones include optimizing for YouTube search and social networking, while the paid ...

Today, companies big and small use social media as a way of marketing their products and services. Social media also provides a platform for interaction between brands and customers. Many customers ...

If you are creating 500-word me-too blog posts that get read by no one, you are completely and absolutely wasting your time. It's not your fault. You've been told by so-called experts for years that ...

The average engagement rate per social media post in 2020 was much higher on Instagram than on Facebook and Twitter, according to research from Socialinsider. The report was based on analysis of ...

Artificial Intelligence - More than one-third of Americans are concerned that artificial intelligence may cause the end of ...

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs?

Since Bing's debut in 2009, the search engine's user base has grown to 524 million unique users who conduct about 5 billion searches each month, according to an infographic published by Bing and its ...

Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network. The report was based on internal LinkedIn data as well as third-party ...

Brand loyalty tends to be correlated less with broad demographic segments—such as age or income—and more with product quality and relevant messaging, according to a recent report from StrongView. The ...

Discover nine key B2B marketing trends for 2025, from AI-driven personalization to trust-focused data strategies.

Active useage of WhatsApp, the messaging application that Facebook acquired for $19 billion, grew 230% in North America in 2013, according to a recent report by GlobalWebIndex. The survey of mobile ...