Tess Jeffers, director of audience analytics at The Wall Street Journal, discusses audience editors, social media, AI, and ...
“Top-performing organisations follow the 10-20-70 principle. They dedicate 10% of their efforts to algorithms; 20% to data ...
During this week’s Webinar, James Stephens, executive vice president of brand for global branding agency Monks, shared the ...
To drive subscriptions for its OTT platform, Prothom Alo enlisted the help of Allen Swapan, a notorious gangster from its ...
Fernanda Braune Brackenrich, U.S. editor for audience engagement at the Financial Times, discusses where audience editors ...
To generate engagement amongst both subscribers and non-subscribers, Bild developed the Fame Fighting event, which saw ...
As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fifth “30 Under 30” award. Today’s ...
The Irish Times used a new visually driven strategy on Instagram to increase engagement and attract new users.
Gazeta.pl made its investigative reporting on the commercial poultry industry more accessible by creating a comic book and ...
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Rather than addressing the broad societal implications of AI, Schibsted has chosen to focus on how these changes will most ...
Subscription-first publishing is growing, but ad-based models have not completely disappeared, and many successful media ...