Zomato has relaunched its Gold loyalty program, offering discounts and special access to subscribers. Gold subscribers will get free deliveries and up to 30% discount on food deliveries.

Understanding our key stakeholders on both sides of our platform – partners and consumers – with Zomato Gold we built an exclusive discount subscription product that incentivised ...

“Together, these factors more than compensated for the lower customer delivery fee on account of the free delivery benefit on Gold orders” It’s interesting that Zomato name-drops Gold here ...