While brands have traditionally relied on focus groups to launch products, a method that can be expensive and time-consuming, ...

TikTok ban deadline puts 7 million small businesses in a tough spot. Here's what founders that rely on TikTok are doing to minimize disruption.

Their most notable viral hit is the "first is free" series in which the first customer of the day gets a free meal. The daily ...

Since its launch in 2016, video-sharing app Tik Tok – known as Douyin on the ... His own research on young people’s mental health and social media suggests that watching or taking part in ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its ...

The singer debuted her hit single in 2010, years before the social media platform launched Kimberlee ... joking that her fans will still have a “TiK ToK” to listen to. She included a video ...

In an increasingly fragmented musical landscape, Cirisano says, "Tik Tok served as sort of the one lightning rod where popularity could ... Potential TikTok ban shows the impact of social media on pop ...