Unlike the classic cat-eye, which relies on a sharp, defined eyeliner, siren eyes are softer and smokier, with strategically placed shadows to create the illusion of a longer, more refined gaze. The ...

A beauty editor tries to recreate Olivia Rodrigo's Grammys look using the exact same products. Here's the step-by-step guide ...

If you don't have the money or desire to have someone get you ready every morning, these products are truly the next best ...

As The Curator’s beauty editor, it’s my duty to test out buzzy beauty products when they’re sent my way. Every month, I ...

Charlotte Tilbury's Unreal Skin Sheer Glow Tint Hydrating Foundation Stick is a hydrating hybrid of lightweight foundation ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

While February is Black History Month, you can celebrate and buy from Black-owned businesses today, tomorrow and always.

Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

Many clips show young women wearing tiny bikinis with angry red skin, while other videos contain tutorials on how to “rawdog” in the sun. A worrying new Gen Z habit that involves sunbaking with no SPF ...

Prettifying for your wedding can cost a pretty penny — and it can also cost a bride her natural glow. So, to spare herself the expense, Megan Diem Easton took the big-day makeup matters into ...

Vallens’ make-up channels a mature glamour and sophistication that sits at odds with Laura Dern’s blonde-haired and rosy-cheeked girl-next-door Sandy. The ‘brunette-blonde’ dynamic is a recurring ...