As The Curator’s beauty editor, it’s my duty to test out buzzy beauty products when they’re sent my way. Every month, I ...

Charlotte Tilbury's Unreal Skin Sheer Glow Tint Hydrating Foundation Stick is a hydrating hybrid of lightweight foundation ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

When Kate Middleton married Prince William she famously did her own makeup, and the new royal relied on this sparkly pink ...

Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

Many clips show young women wearing tiny bikinis with angry red skin, while other videos contain tutorials on how to “rawdog” in the sun. A worrying new Gen Z habit that involves sunbaking with no SPF ...

Prettifying for your wedding can cost a pretty penny — and it can also cost a bride her natural glow. So, to spare herself the expense, Megan Diem Easton took the big-day makeup matters into ...

Pat McGrath has launched Skin Fetish Glass 001 Artistry Mask inspired by her viral Maison Margiela runway look. Here's where ...

A huge part of my success was that being in New York gave me proximity [to power players],” said Saie’s Laney Crowell. “I ...

We all love a makeup refresh – which are the few key trend pieces to add to your beauty bag this year? Makeup artists pick their favourites and the makeup trends 2025 they work for Any products in ...

“One of the first steps in achieving a dewy makeup look in the winter is to start by exfoliating and hydrating the skin properly, prior to any makeup application. Skin needs to be prepped to ...

From hair growth serums to TikTok-viral blushes. Tamim is a beauty writer at InStyle, with nearly a decade of experience writing about beauty, fashion, wellness, and music.