Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

Sephora playing host to skin-care-obsessed tweens on their special days is the latest trend in the Gen Alpha-led "Sephora kid" mania, which sees preteens spending hundreds on their beauty routines ...

makeup and fragrance items along with access to exclusive beauty tutorials. The service leveraged Sephora's extensive product range to offer personalized beauty experiences and discovery ...

Sephora has become one of the most popular beauty marketplaces in the UK. Originally they began in the US, and now they offer online sales in the UK, China, Australia, and many other countries.

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

29), and tons of brands have dropped capsules and collections to celebrate the Year of the Snake. One particular collection that's caught our eye is Sephora's limited-edition beauty sets that feature ...

Keep your eye out for their infamous Spring Sale for some of the lowest prices on makeup and skincare! How do you enter a promo code on Sephora? You can add your Sephora promo code on the basket ...

Prettifying for your wedding can cost a pretty penny — and it can also cost a bride her natural glow. So, to spare herself the expense, Megan Diem Easton took the big-day makeup matters into ...

Charlotte Tilbury's Unreal Skin Sheer Glow Tint Hydrating Foundation Stick is a hydrating hybrid of lightweight foundation ...

Crafting the perfect smoky eye or no makeup-makeup finish isn't always easy no matter how many TikTok tutorials you've watched. But aside from having the necessary skill to pull off a glamorous ...