While this wasn't something Canon said to me, I've heard that the camera has a target price of under $1,000 (about £820 / AU$1,590). This is definitely something to keep an eye (or even a Dual Fisheye ...
Partnerships with legacy camera specialists like Zeiss, Hasselblad and Leica have brought distinctive, film-like image processing too. What camera phone has the best video and vlogging capabilities?