What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Expects higher CapEx over next two years due to data center build out, then a decline. Expects to increase marketing spend “slightly” in 2025, ...

Between the signature sauces (which are truly the GOAT) and the juicy chicken sandwiches, it’s no surprise that Chick-fil-A ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.