Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

This year's Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty ...

For more than 20 years, Calkins has directed Northwestern University’s Kellogg Super Bowl Ad Review, which publishes an ...

Hellmann’s big Super Bowl ad this year stars Meg Ryan and Billy Crystal reunited at New York City’s iconic Katz’s Deli to re-enact their famous scene from the 1989 Nora Ephron romantic comedy “When ...

Recently, Microsoft rebranded Bing Chat, making it Microsoft Copilot, and experienced a failure. That got us thinking about other hilarious historical fails. Let's take a trip down nightmare memory ...