How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

At Aero India 2025, BEML Ltd showcases its latest advancements in aerospace, defence, and strategic engineering, reinforcing ...

It turns out the dot was real, only instead of replacing the logo, it’s simply an element in the brand system. In a video showcasing the rebrand, a large black dot transforms into pastel dots ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

BEML Limited, a Public Sector Undertaking (PSU), unveiled its new brand identity, ‘Infinix,’ at the Aero India show on Monday. Navy Chief Admiral Dinesh K Tripathi unveiled the new logo alongside ...

Created by OpenAI’s in-house team, Studio Dumbar and ABC Dinamo, the new identity aims to align the brand’s design system ...

OpenAI introduces a refreshed logo, typeface, and colour palette, reflecting a more organic and human-centric approach to AI ...

The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...