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CHINA’S BYD will launch three electric passenger cars in South Korea this year, with an aggressive pricing strategy that it hopes will win market share from legacy local brands Hyundai Motor and Kia.
China’s BYD will launch three electric passenger cars in South Korea this year, with an aggressive pricing strategy that it hopes will win market share from legacy local brands Hyundai Motor Co.
Hyundai Motor Group's think tank on Wednesday cautioned against underestimating BYD, China's largest electric vehicle (EV) manufacturer, as it plans to enter South Korea's passenger car market.