Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...

Cereal brand Kellogg’s recently launched a bold new out-of-home campaign making creative (and selective) use of its logo.

In the study, published in the American Journal of Preventive Medicine, Harris and her colleagues looked at all cereals purchased by 77,000 U.S. households over a nine-year period, between 2008 and ...

By contrast, Harris says, there was no link to increased purchases when ads targeted adults. "This study shows that it's really important for these companies with high-sugar cereals to actually ...