When have soft skills not been in demand? After all, marketers are often defined by how they influence and interact with the rest of the business. Nobody is pretending that hard skills, for example in ...

In recent years, digital ... business surges. With machine learning (ML) models, we incorporate instant analysis of data for real-time decision-making and campaign optimization, freeing our ...

it would seem that AI-led business transformation might pick up where the short-comings of digital transformation left off. Yet, 90% of more traditional leaders are cautious, limiting ...

Digital marketing is changing and the industry is ... Following an industry report, business outcomes, such as site visits, leads, and sales, have become the primary success metrics.

The story of Relx’s digital transformation from its Anglo-Dutch roots in business magazines and scientific publishing is familiar. It has ascended the FTSE 100 under Erik Engstrom, the low ...

As you look toward the future, incorporating AI avatars into your strategy will position your business at the forefront of innovation in digital marketing.

while also extending inquiry to impacts on business, relationships, and mental health. Our research informs our mission to provide recommendations to educators and legislators for reforms that make ...

What is a digital marketing strategy? A digital marketing strategy is a comprehensive plan that guides a business on how to ... SEO and publishing four new blog posts per month.” ...

Where digital transformation goes, huge benefits can follow, as can major risks. CMU’s Heinz College of Information Systems and Public Policy and the Tepper School of Business have joined up to ...

This course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment. This course ...

You will gain a deeper understanding of digital disruption in marketing and how the pace of technology development is influencing business performance. Through examining digital strategy and tactics ...