Dell is introducing a revolution in the branding of its computers: XPS, Latitude, and Inspiron are being phased out, making way for simple and clear names – Dell, Dell Pro, and Dell Pro Max.
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Alienware is kicking off the new year by reviving one of its most iconic gaming desktops, the mighty Area-51, as its new flagship. The brand had been available since 1998 before Dell pulled the ...
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective. In explaining the change, company executives nodded to ...
D uring CES 2025, Dell announced plans to get rid of all of its existing computer brands, including the iconic XPS line of performance laptops. Also gone are Inspiron, Latitude, P ...