Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

Q4 2024 Earnings Conference Call February 6, 2025 3:00 AM ETCompany ParticipantsPontus Lindwall - President and Chief ...

APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. The post Why marketing engagement metrics actually do matter ...

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

Forrester (Nasdaq: FORR) today announced that rock band O.A.R. will be this year’s headline performer at Forrester’s B2B Summit North America, taking ...

Co-branded emails offer a powerful way to increase your reach, build brand awareness, and tap into new audiences. By ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs?