We became students of success, advised to set goals of a bigger house and more expensive cars, as if wishing alone could make ...

Skincare Market was projected to be worth USD 157.65 billion. By 2032, the skincare market is projected to have grown from 160.9 billion USD in 2024 to 189.3 billion USD. During the projection period ...

Vallens’ make-up channels a mature glamour and sophistication that sits at odds with Laura Dern’s blonde-haired and rosy-cheeked girl-next-door Sandy. The ‘brunette-blonde’ dynamic is a recurring ...

Promise. Over the past month and half, I put the entirety of Hero Cosmetics' line to the test (no, fr, everything) to find the best of the best. I thought I needed the strongest acids to dry the ...

I’m not sure of the exact moment I felt like we’d reached peak beauty microtrend, but in recent years it certainly felt like the trend carousel was going faster than ever at times. Don’t get ...

K-beauty-tech brand medicube, stood out at CES 2025 with its skincare device. The Booster Pro, a microcurrent and LED therapy device, was a favorite at CES for its multifunctional design and ...

You likely remember strawberry girl makeup and latte makeup—and the cherry look is similar in that it can be monochromatic, but can also be taken up a few notches to veer on the more dramatic ...

Shimmer and sparkle are back, super-dewy skin is (still) in, and velvety, neutral-brown lip liners are finding their way back into our makeup bags. We’re nearly 25 years out of the Y2K era ...

From hair growth serums to TikTok-viral blushes. Tamim is a beauty writer at InStyle, with nearly a decade of experience writing about beauty, fashion, wellness, and music.

“I have tried dozens of recent hair-gloss launches, and I think this is my favorite one! The formula is watery, more like a serum than a gel or cream, so it’s a little hard to apply and get ...

Latina makeup has taken over the internet. This trend involves people going from bare-face to full-face glam Latina makeup in a smooth transition. The viral makeup trend of 2025 has flooded social ...