But the latest idea floated by commissioner Adam Silver this week — to reduce the length of each game to 40 minutes — should be a non-starter, even with the league experiencing a dip in TV ...

"It's such a dramatic change to the game," Silver continued. "Something like that would be talked more about over time." NBA Commissioner Adam Silver floats the idea of changing the game from 12 ...

Still, Silver isn’t opposed to the idea. NBA commissioner Adam Silver is open to a potential shift in the duration of games. While the association’s 12-minute quarters aren’t the same ...

Adam Silver said on Wednesday that he was open to the idea of 10-minute quarters in the NBA. The idea would put the NBA in line with how long Olympic basketball and FIBA games are, both of which ...

On one hand, the NBA is losing viewers who tend to watch games on their television sets at home. On the other hand, they are gaining social media followers globally. Adam Silver wants to focus on ...

With the NBA season in full swing, league commissioner Adam Silver has a few ideas in his head about how to make the game even better. On Wednesday, Silver went on "The Dan Patrick Show" and was ...

Adam Silver, the NBA commissioner, is not a stickler for minor adjustments and big improvements that will help his league. The NBA Cup’s In-Season Tournament, the All-Star Game’s structure ...

The NBA frequently experiments with rule changes but has largely kept the overall game structure intact. However, Commissioner Adam Silver suggested on The Dan Patrick Show that he is open to ...

NBA commissioner Adam Silver is a proponent of potentially shortening NBA games to 40 minutes from the current format of 48 minutes. "Something else that I'm a fan of—and I'm probably in the ...