Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other coffeehouse-inspired changes to the chain.

When do Starbucks free refills return? Starbucks dropped the good news this week and brought back its free refills for ...

Starbucks is set to cut about 30% of its menu offerings by the end of 2025, aiming to streamline its menu and address ...

Starbucks CEO Brian Niccol revealed during the company’s first quarter fiscal year 2025 earnings call that the coffeehouse ...

Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Starbucks will begin to "optimize" its menu offerings in Michigan in the coming months. The company said there will be a 30% ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Donald Trump was sworn in as America's 47th president, former U.S. senator from Florida, Marco Rubio, was sworn ...

Starbucks CEO Brian Niccol announced plans to scale back the company's food and beverage offerings by 30% as part of a ...

These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...