Cadbury and its agency of record VCCP have brought forward its latest campaign after images of the new limited edition Dairy Milk bars in store gained traction online. The project was originally ...
From the actual David&Goliath to a David-sized agency taking on the advertising Goliaths, our focus on the agencies everyone should be keeping an eye on this year continues.
Losing TikTok as a channel threatens to derail a number of advertising campaigns. However, by identifying the right channels and marketing mix, advertisers can ensure they’re not losing ROI on their ...