With only one in four TV ads being subtitled in the UK and less than one in 10 with audio description, there is much progress ...

Across the board, trust in all media channels increased, with TV and cinema remaining at the top of the list, according to ...

A confusing corporate structure which was hampering investor relationships and leaving teams feeling isolated was key in ...

The footwear firm has vowed to keep prioritising product marketing and “protect the brand” from heavy discounting.

Metrics don’t always show us what we want to see - but don’t throw away years of work on a whim. Sometimes it is important to ...

Sure is part of Unilever’s deodorant portfolio, which also includes Dove and Lynx. With these brands collectively holding ...

Despite being the most depressing day of the year, there are four reasons to be cheerful about the future of inclusive ...

Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema.

New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share ...

President-elect Donald Trump has said he will sign an executive order pausing the ban to allow TikTok’s Chinese owner more ...

Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands.

On a mission to “make Metro Bank the first-choice bank for business customers”, the brand has repositioned and refreshed.