Tess Jeffers, director of audience analytics at The Wall Street Journal, discusses audience editors, social media, AI, and ...

“Top-performing organisations follow the 10-20-70 principle. They dedicate 10% of their efforts to algorithms; 20% to data ...

During this week’s Webinar, James Stephens, executive vice president of brand for global branding agency Monks, shared the ...

To drive subscriptions for its OTT platform, Prothom Alo enlisted the help of Allen Swapan, a notorious gangster from its ...

Fernanda Braune Brackenrich, U.S. editor for audience engagement at the Financial Times, discusses where audience editors ...

To generate engagement amongst both subscribers and non-subscribers, Bild developed the Fame Fighting event, which saw ...

As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fifth “30 Under 30” award. Today’s ...

Mashing up a family drama with a business documentary, SvD’s podcast Dynastin went deep inside the complicated legacy of businessman Jan Stenbeck.

Hello, everyone. How has your first month of 2025 been? Mine has been busy. I have had the good fortune to speak to a few members of the INMA GenAI community and understand what they’re working on, ...

INMA’s latest strategic report, written by INMA Product & Tech Initiative Lead Jodie Hopperton, outlines what news companies should be doing to keep up with quickly changing AI companies.

Total access to all INMA reports on just-in-time topics, trends, and case studies ...