As brands tighten their budgets, the focus has shifted to collaborations with micro and nano influencers who provide highly engaged, niche audiences at lower costs, say experts ...

Beyond memorability, South India-based FMCG brands are unlocking the next phase of growth by tapping into shareability with ...

In the latest edition of e4m TechTalk, Baskar Subramanian, Co-Founder & CEO, Amagi talks about how AI and ML have been ...

The Maha Kumbh Mela 2025 in Prayagraj, one of the world’s largest religious gatherings, has become a unique platform for ...

According to TAM data, Hindustan Unilever led TV ad volumes in 2024 while F&B remained the top sector. GEC dominated genres, ...

While fewer users are downloading sports apps, the remaining are engaging with premium content and services, signalling a ...

Discussions surrounding the potential sale of News India Channel have gained momentum in recent weeks, with several high-profile stakeholders reportedly involved in negotiations. News India has been ...

Team Marksmen Network (TMN) announced the appointment of Rishi Kapoor as CEO & Director, marking a significant milestone in ...

Spotify India made a major mark at the Effie Awards 2025, securing a haul of two Golds, three Silvers, two Bronzes, and three ...

The advertiser secured six Silver awards, three Bronze, and four finalist spots, accumulating a total of 98 points ...

Acko General Insurance delivered a stellar performance at the Effie India Awards, clinching the coveted Grand Effie, one Gold ...

Zepto has secured the title of the most viewed brand on YouTube in India during the October-December 2024 quarter, outshining ...