If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back. This year’s batch of Big Game ...

Programmatic curation reshapes how advertisers manage their digital inventory, offering precise selection and organisation of premium inventory whilst seamlessly aligning it with audience data for ...

I believe 2025 will be the year in which AI Agents start to make their mark in automating all sorts of processes, from app and games production and UA campaign development to answering sales and ...

The consumer landscape in 2025 will be shaped by empowered, informed individuals seeking more meaningful interactions with brands. Economic uncertainty and a digital deluge have fostered scepticism, ...

The world of advertising is undergoing a seismic shift as creativity intersects with advancing technology, evolving consumer expectations, and heightened societal demands. AI tools and automation are ...

When Instacart announced in November 2024 they’d be dropping their first Super Bowl ad in 2025, nobody anticipated the teaser would feature an all-star lineup of mascots. TBWA\CHIAT\DAY’s teaser spot ...

Gen Z and Millennials are often at the forefront of technological adoption and social media engagement, but their preferences in other areas—like alcohol consumption—present challenges for marketers ...

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Recorded in-studio, and live at Advertising Week’s global events, AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

Nearly 80 percent of consumer spending happens in stores, and yet 90 percent of retail media advertising happens online. Does anyone sense a misalignment here? 2025 will be the year of in-store retail ...

Imagine someone ten years ago telling you the following would happen in 2024: YouTube creator-turned-boxer Jake Paul beat 58-year-old Mike Tyson in a professional boxing match, which 60 million ...

At first glance, “data-driven creativity” might sound simple: blend data with creativity, apply analytical methods, and voilà — innovative work emerges. But it’s far from straightforward. The reality ...