Filming has already started on the new movie, which will reportedly “tell the world what the King stands for and what he is all about.”

Amazon Prime has won the right to produce a feature-length documentary in which King Charles will grant filmmakers private access. The Times of London reports that filming has already begun on the project, with Charles hoping to share his message with viewers about ways he believes they can “transform people, places and ultimately the planet.”

The Amazon partnership bucks tradition for the Royal Family, which usually teams up with big UK broadcasters for on-screen appearances.