In a TikTok video posted in early January, Gen Z artist Sujindah intones those words ― practically screams them ― at the ...

While brands have traditionally relied on focus groups to launch products, a method that can be expensive and time-consuming, ...

TikTok ‘s viral ‘Here I Am’ trend, takes inspiration from Camp Rock and the iconic performance by Peggy (played by Jasmine ...

A new trend called ‘Lockjaw’ has been making a lot of waves on TikTok. This has sparked intrigue and curiosity amongst ...

TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is ...

TikTok is being sued by the parents of four British teenagers who believe their children died after taking part in viral ...

TikTok has introduced them to new topics and trends they didn’t know they liked, building a globally connected, engaged ...

Discover what this means for food trends, cultural innovation, and the future of viral recipes. Learn what’s next.

Analysts are predicting that a recent surge of Americans flocking to the Chinese social media platform RedNote – also known as Xiaohongshu – could be short-lived, as users soon find its ...

Who knew Mzansi’s beloved Springbok player, Makazole Mapimpi is not only a force to be reckoned with on the rugby field, but ...