This year’s Super Bowl arrived in the eye of the national vibe shift. Donald Trump, you might remember, has won a second term in office. And there he was, saluting during the national anthem before ...

Google TV is packed with ads. From algorithmic TV recommendations to sponsored content to straight-up commercials for video games, the home screen on Google TV is half app launcher, half ...

T-Mobile Advertising Solutions is buying the digital-out-of-home advertising marketplace and platform More specifically the company’s T-Mobile Advertising Solutions business will acquire all of Vistar ...

DirecTV has had partial ownership of Invidi alongside Dish and WPP since 2020. Invidi will remain jointly ... Most telcos, with the exception T-Mobile, which acquired out-of-home SSP Vistar Media ...

That often involves some bold advertising campaigns, and last year, T-Mobile found itself in hot water more than once over its ads. This week, though, the carrier scores itself a win as the ...

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...

Last year, the carrier unveiled its in-store retail media network (that included its T Life app) and partnered with Plex as a connected TV provider ... chief T-Ads officer at T-Mobile, in a ...

According to iSpot.TV’s analysis of January TV drug ad spending data, Novartis’ prostate cancer drug Pluvicto swooped in to take the No. 1 spot on the list, with more than $47 million spent ...

NAD recommended that a T-Mobile ad claiming 20% savings against AT&T and Verizon be discontinued or modified The National Advertising Division said that its decision does not prevent T-Mobile "from ...

This combination will help transform the DOOH industry by leveraging Vistar’s end-to-end ad-tech platform and scale, together with T-Mobile’s unique customer insights and data. As a top ...

By Lindsay Rittenhouse - 12 hours 38 min ago By Garett Sloane - 1 day 1 hour ago By Lindsay Rittenhouse - 1 day 2 hours ago 1 day 3 hours ago By Brian Bonilla - 1 day 3 hours ago By Ad Age Staff ...