Sony MAX's direct-to-TV initiatives boldly bridge the gap between viewing preferences, delivering high-impact content directly to TV and capturing young audiences.
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Sony Culver Max wins Asia Cup media rights at US$170m, 70% hike from previous valueNEW DELHI: Sony Culver Max has won the Asian Cricket Council (ACC ... The base price of the media rights global package -- both digital and TV -- was kept at US$170m. The ACC media rights for ...
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