First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...

As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from President-elect Donald Trump criticizing Smokey Bear wildfire prevention ads ...

Farmers have been dressing up in bear costumes to scare monkeys — and protect their crops. The farmers, based in the Indian state of Uttar Pradesh, began wearing the costumes while patrolling ...

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(KTLA) — Three insurance claims involving a bear damaging luxury cars in California are now believed to be fraud after it was determined that the culprit was actually a man in a costume.

(KTLA) — Three insurance claims involving a bear damaging luxury cars in California are now believed to be fraud after it was determined that the culprit was actually a man in a costume.

Take a look at some editorial cartoons from across the U.S. and world.

There’s one particular part of Bear’s costume on The Masked Singer UK that fans might have been wondering about. But never fear – because Metro has the answer behind the design after ...