Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...

Digital advertising is expected to surpass traditional formats by 2026, with Kenya’s internet ad market projected to grow at ...

Ozempic and Wegovy maker Novo Nordisk placed a print ad responding to the Super Bowl spot from competitor Hims & Hers.

Hims & Hers offers a copycat of the blockbuster weight-loss drug at a fraction of the cost. But it might be short-lived deal ...

Rhode Map asks some of the most talented marketing and communications pros in Rhode Island for their take on the annual Super ...

But nothing was resolved. He received another bill in July and yet another in August. The ad was still posted offering the ...

Through immersive 360-degree rituals and interactive elements, Mangaldeep brought Maha Kumbh to devotees' screens. Here's a case study on how it happened.

Industry leaders are unanimous that infra development continues to unlock opportunities for transit and metro media, and the ...

Most ads were in development during last fall’s U.S. presidential election race, so avoiding controversy was even more of a ...

The adage “read the fine print” has seen Amazon defeat a class action by customers angered by changes to its Prime ...

Tourists spent $87.4 million in Front Royal and Warren County in 2023, the most recent year for which the economic impact data is available. The number has ...

Nigeria’s entertainment and media (E&M) industry is on a growth trajectory, driven by rapid digital adoption and a youthful population ...