Curry Brand introduces its first signature athlete, De'Aaron Fox, with the launch of the Fox 1 — a campaign built around his ...

First hitting the scene in 1985, this was the sneaker that kicked off Michael Jordan’s iconic partnership with Nike. Fast ...

Jordan Brand has its sights set on bringing fans another memorable year of releases in 2026. After all, it's only January, ...

A quick look at the McDonald’s All-Americans in U.S. basketball history puts Peak to Peak’s Alexandra Eschmeyer’s ...

XI Racing has caused a little bit of drama with a new Tyler Reddick paint scheme amid the drama of the NASCAR lawsuit. The ...

Jordan Brand sneaker releases as Nike, Inc.'s Jordan Brand celebrates 40 years of the Air Jordan line. From the ongoing Air ...

XI Racing appeared to be in a bit of an awkward situation with their “Unbannable” Jordan Brand paint scheme. Tyler Reddick is ...

Through Shoe Dog, I also learned about the athletes who helped shape Nike’s identity—Tiger Woods, Michael Jordan, Cristiano ...

Rumors of the upcoming Realtree Air Jordan 3 are beginning to grow! Check our Sneakers news for more upcoming releases and ...

Explore the most expensive sneakers ever sold, from Nike Moon Shoes to $8M Jordan collectibles, shaping the luxury sneaker ...

Originally released in 1985, the Air Jordan 1 has been a loved sneaker line for sneakerheads for centuries. It was first ...