Recently, Microsoft rebranded Bing Chat, making it Microsoft Copilot, and experienced a failure. That got us thinking about other hilarious historical fails. Let's take a trip down nightmare memory ...

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

This year's Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty ...

Hellmann’s big Super Bowl ad this year stars Meg Ryan and Billy Crystal reunited at New York City’s iconic Katz’s Deli to re-enact their famous scene from the 1989 Nora Ephron romantic comedy “When ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

What is Hutchinson’s story? That’s the focus behind a city branding initiative that started in September. Chandlerthink, a Tennessee-based company that received the $75,500 contract to ...

GPTBots' integration of DeepSeek is more than just a technological advancement—it’s a commitment to empowering businesses to thrive in the AI-driven era. By combining DeepSeek’s advanced capabilities ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

When Brandon First unveiled its new logo and tagline Thursday afternoon, applause erupted from local businesses and ...

For the last four years, a small company out of Olathe, Lettersmith & Company has held the NFL contract for the vinyl coverings, marketing materials, and logos.

Summer Hous e's Kyle Cooke opened up about his involvement in Carl's Radke's new venture, Soft Bar + Café. Carl Radke is ...