What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...
Expects higher CapEx over next two years due to data center build out, then a decline. Expects to increase marketing spend “slightly” in 2025, ...
Between the signature sauces (which are truly the GOAT) and the juicy chicken sandwiches, it’s no surprise that Chick-fil-A ...
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.
Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...
Xbox could be going the same way as Sega, according to former PlayStation boss Shawn Layden, as he addresses Microsoft's ...
Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and ...
Port Jefferson: Learn how to market your small business on the internet, develop a marketing plan, perform market research, ...
AI Chatbots: Virtual assistants are powered to offer instant support, guide users toward making purchases, and answer queries ...
The marketing of the Tesla Optimus Bot still seems to be a long way off. Elon Musk therefore wants to spend more money on the ...
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.
Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...