LinkedIn Conversation Ads have an average open rate of around 50%, which is higher than the industry average of 21%. This is ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

indicating the rise of specialized agencies focusing on LinkedIn influencer marketing. The pharmaceutical industry, which has been slower to adapt to influencer marketing due to strict regulations ...

LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications officer of four years, Melissa Selcher, left the business. Jensen’s job title ...

Jessica Jensen has been appointed as LinkedIn’s new chief marketing and strategy officer, effective 21 January. With over 25 years of experience in leadership roles at some of the world’s ...

Print collateral is still an important sales and marketing medium. As a marketer, you need to know how to select from wide variety of printing materials so that you have control over how you present ...

LinkedIn is the world’s preeminent social network for professionals. Members create CVs, list their current and previous job roles, skills and education. The business network is also a recruiting ...

Completing this Netflix survey will win you a prize; it just won’t be the one you were expecting, security experts have ...

The best creators become masters of the LinkedIn game. They don't do the platform by halves. They geek out and double down until LinkedIn growth is systematic. Make your success inevitable by ...