LinkedIn’s latest marketing jobs report highlights industry growth, key skills, and strategies for career success.

“Commit to spending time everyday on LinkedIn and build it into your marketing strategy. Be consistent and be strategic and make sure your activity is impactful,” she suggests. When thinking ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access ... That could involve refining audience targeting, modifying ad creatives, adjusting bid strategies, or fine-tuning ...

LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications officer of four years, Melissa Selcher, left the business. Jensen’s job title ...

A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy ...

Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...

Jessica Jensen has been appointed as LinkedIn’s new chief marketing and strategy officer, effective 21 January. With over 25 years of experience in leadership roles at some of the world’s ...