Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...

LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications officer of four years, Melissa Selcher, left the business. Jensen’s job title ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Jessica Jensen has been appointed as LinkedIn’s new chief marketing and strategy officer, effective 21 January. With over 25 years of experience in leadership roles at some of the world’s ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market.

Design Bridge and Partners (DBP) has appointed Charlie Lowe as APAC chief strategy officer (CSO), effective immediately. In ...

Chiradeep Gupta, vice president, personal care head of media and digital and global integrated media strategy lead of ...

Brands are advised to adopt a multichannel strategy and diversify their ... the rise of specialized agencies focusing on LinkedIn influencer marketing. The pharmaceutical industry, which has ...