Most marketing people thought their work fell short of the mark in 2024. How can they put that right in the current year?

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Design Bridge and Partners (DBP) has appointed Charlie Lowe as APAC chief strategy officer (CSO), effective immediately. In ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Enhancing your online marketing strategy is vital in the ever-evolving digital landscape. A well-crafted strategy can significantly boost your brand's visibility, engagement, and ultimately, its ...

In an era of rising privacy concerns, customers want more control over their data. In 2025, brands that prioritize privacy ...

Matos, who served as Ulta Beauty's Chief Marketing Officer since January 2023, released an internal announcement of her exit ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Creating valuable content on LinkedIn and other social media platforms means putting people at the center of your brand’s story. Your content strategy should highlight employee stories, celebrate ...