“Commit to spending time everyday on LinkedIn and build it into your marketing strategy. Be consistent and be strategic and make sure your activity is impactful,” she suggests. When thinking ...

and you can continue to stay top of mind with them throughout the buyer journey by exploring LinkedIn's marketing capabilities. Melissa Koski Carney is vice-president and Cleveland managing director ...

LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access to a highly targeted ... That could involve refining audience targeting, modifying ad creatives, adjusting bid ...

LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications officer of four years, Melissa Selcher, left the business. Jensen’s job title ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy ...

Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...

They geek out and double down until LinkedIn growth is systematic. Make your success inevitable by copying their strategies. Your potential customer saw a post or comment they liked, and they ...

Jessica Jensen has been appointed as LinkedIn’s new chief marketing and strategy officer, effective 21 January. With over 25 years of experience in leadership roles at some of the world’s ...