So how exactly can you achieve the hair of your dreams? By opting for a Keratin Hair Treatment. Keratin is a celebrity ...

Meanwhile, Kara Jillian Brown—who has tight, 4B-4C coils—opted for a keratin treatment with formaldehyde (more on this ingredient later). For further insight into this popular hair treatment ...

Why? Because keratin treatments are great at amping up shine, smoothing the hair cuticle and generally giving you salon-worthy manageability, for months on end. Need to know more? We’ve got all ...

"Keratin is a protein naturally found in your hair—it's essentially a building block of your hair," says Anna Chacon, MD, a board-certified dermatologist in Miami. "During these treatments ...

In a long-awaited review of the ... in the hair by reacting with keratin, the protein that helps form hair. When heat is applied to the hair at the end of the treatment — from blow drying ...