Lively’s Jitterbug cell phones were designed specifically for seniors. They’re simple and easy to use but contain many ...

Our Top PicksCheapest Senior-Friendly Cell PhoneIRIS Easy Flip from Consumer CellularBest Smartphone for SeniorsJitterbug ...

The Jitterbug people have their target demographic down cold. This is a simple cell phone that is great for older folks who have never had one before and are easily confused by too many features.

The target market for Jitterbug is older users, especially holdouts who have resisted getting a cell phone so far. Actually, while older users are the expected users of this service, the target ...

Best Buy looks to invest more in tech that meets the needs of older Americans, agreeing to buy GreatCall Inc., the maker of senior-focused Jitterbug mobile phones, for $800 million. The Wall ...