As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

The brand has launched an all-new identity for its future as an electric luxury automaker. The Jaguar XK180 concept car is the main focus of this article, and how it was inspired by XK models that ...

The British car manufacturer set out to create something “bold, dramatic and fearless”. As THE FACE found out when it joined ...

Jaguar has pledged to become an all-electric automaker ... a two-door model that would not only fundamentally shape the modern sports car as we know it, but would also break the production-car ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...