Republican makeup, or conservative girl makeup, means explicitly doing every step of the makeup process wrong, without the ...

Want a flawless everyday makeup look without the hassle? This easy tutorial breaks it down step by step, from the perfect foundation application to a game-changing trick for long-lasting curled lashes ...

My everyday makeup tutorial for a super glowy, bronzed, and easy look! I'm also linking my favorite setting spray that helps my makeup last all day.

On the surface, it’s just makeup, but scratch a little deeper and this trend highlights a country divided across generational ...

Martha Stewart showed off her "superb" new haircut and makeup-free moment on Instagram. The 83-year-old entrepreneur shared ...

At the end of the day, creativity is what keeps the world of beauty going. Whether it’s people using lipstick as blush when we run out or Vaseline for shimmer and body glow, it’s in these moments we ...

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.

The dress over pants trend? Yeah, it’s polarizing - but that’s exactly why it works. It’s bold, it’s unexpected, and it demands a certain level ...

This sultry eye makeup is your ultimate secret weapon to a sophisticated yet seductive look. The soft smokey eye paired with a flawless matte ...

Hailey Bieber is no stranger to delivering fashion inspo. Whether she's posing for beauty campaigns or hitting the town, we ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Rather than a full beat, she went makeup-free and wore her caramel strands in finger-raked waves. Bieber also posted a decidedly glam pic using her liner, donning a dewy base including bronzed ...