Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

Sustainability initiatives must resonate with consumers, who increasingly demand transparency in environmental practices.

Nikhil Kumar, Chief Growth Officer, mediasmart, explains how emerging trends like connected TV, digital out-of-home, and ...

Mail publisher DMGT grew revenue and profit in 2024 despite a small drop within the consumer media side of the business.

Thinking 'digital marketing' is only about social media platforms like Facebook and LinkedIn would be a mistake. The actual ...

The initiative underscores the growing significance of AI in reshaping the marketing landscape, enabling brands to leverage ...

Sandstone Media has built a reputation for driving results through influencer collaborations, media relations, and social ...

Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key ...

Artificial intelligence (AI) and machine learning have had a massive impact on digital advertising and will continue to transform this arena, particularly for SMEs (small and medium ...

Collective Audience, Inc. (OTC PINK:CAUD), a leading innovator of audience-based performance advertising and media for the open web, has appointed Andrew Q. Kraft to its board of directors.

T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) ...